As the news breaks that Meta is set to Unleash AI-Generated ‘Users’ to Instagram and Facebook, Freddie Strange, co-founder of global social and influencer agency, Komodo has some thoughts, and is available for interview:

“Meta’s push for AI-generated characters is a bold move, but it raises serious questions about the future of trust and authenticity in social media, particularly for influencers. Influencer marketing thrives on the principle that people trust people. Replacing that human connection with algorithmically generated personas risks undermining the very foundation of the industry.

“This shift, however, creates an opportunity. Credible creators - those who have built real, authentic relationships with their audiences - will become even more valuable. As platforms become saturated with AI-generated content, the human touch will stand out as a unique and prized asset for brands and marketers.

“Over-reliance on AI risks destroying the credibility of the influencer industry, turning it into a sea of indistinguishable, low-quality content. The challenge now is ensuring that innovation enhances human creativity rather than overshadowing it. In a world increasingly filled with synthetic voices, the value of real, relatable creators will only grow.”