Pedddle.com is the UK's premier website directory specifically dedicated to connecting independent makers and artists with discerning shoppers and local markets. Positioning themselves as a 'Force For Good' within the creative community, their business plan hinges on providing an inclusive, dynamic service for small businesses whilst empowering artisans and the wider creative community as a whole. Let’s delve into how they’re doing this.

Marketing Manager Rebecca explains, “Pedddle was founded back in 2017, and has seen many iterations of its subscription-based business model, but always with the creative community at its heart. Our team is passionate about supporting artisans and helping them thrive, because we have outstanding talent right here in the UK. Despite economic turbulence, creative outlets are so important to every community in every county in this country, and artisan markets really are a hub of community. Our mission is to celebrate and support them”.

Pedddle continues to bridge the gap between these local marketplaces, the talented artisans that exhibit their works at them, and consumers seeking to find ethically made, unique and handcrafted products. There are many reasons to support businesses like this one, but Rebecca outlines a few. “Consumers are really focusing on ethically made and locally sourced products; consumer spending has really indicated this over the last few years. It’s a more eco-conscious way to shop, but also ensures your money stays in your own local area, supporting businesses there and having a positive impact on the local area generally. Pedddle is all about community and shopping local, supporting those businesses right on your own doorstep”.

Pedddle is committed to promoting sustainability within the creative industry, as Rebecca mentions. By encouraging consumers to choose handcrafted, locally made products, the platform reduces the carbon footprint associated with mass production and long-distance shipping, ensuring a more ethical and sustainable shopping experience.

Pedddle offers makers an intuitive interface and a greater online presence, as well as a way to connect with more markets to sell at. Rebecca continues, “we have big plans for 2025. We pride ourselves on being a ‘force for good’ as a business, and our success has a knock-on effect on the success of other businesses too. We’ve always said that the creative community is stronger together, when we’re supporting one another, as as the Pedddle profile rises, we’re seeing positive exposure for all of the other businesses that we’re proud to work with too”.

As of 2025, Pedddle.com has proudly supported over 3,000 independent businesses across the UK, with a wide range of artisan stallholders supporting their mission, as well as market and event organisers joining the cause. This vibrant community has collectively generated thousands of pounds worth of sales, underscoring Pedddle’s significant contribution to the creative sector over the last few years. Beyond facilitating visibility for their members, Pedddle offers educational resources, free workshops and networking opportunities for the businesses they work with, enabling artisans to refine their skills, expand their businesses and gain confidence in their field.

By providing a supportive platform that emphasises community, sustainability, and ethical shopping, Pedddle empowers artisans and enriches the UK's creative landscape. Hopefully, this ‘force for good’ is here to stay.