As the world confronts the consequences of imperial aggression, WS Hair Pro is making a decisive statement on what “imperial” should truly represent: heritage, beauty, and artistry—not war and conquest.
In response to the modern misuse of imperial power, WS Hair Pro is rebranding its flagship WS Imperial Collection into a name that better reflects European unity, nobility, and peace. This is more than just a rebrand—it is a firm stance in solidarity with Ukraine, a commitment to European heritage, and a reaffirmation that true luxury is built on integrity, not force.
National Best Salon 2025 UK & IE – A Multi-Award-Winning Standard of Excellence
The award-winning salon—now officially recognized as National Best Salon 2025 UK & IE at the NBA National Beauty Awards UK & IE on February 20, 2025—will officially open under its new identity on May 8, 2025, in London’s prestigious EC4 district.
Winning this prestigious title reinforces WS Hair Pro’s standing as the pinnacle of luxury hairstyling in the UK & Ireland, offering a world-class experience for royalty, aristocracy, and elite clientele.
Founder Walter Evarest Stojash z Ostoja, a celebrated leader in luxury hair artistry and descendant of the historic Ostoja Clan, continues to elevate beauty as a form of artistry, precision, and noble heritage. His expertise has earned him multiple accolades, including National Best Hairdresser 2024, solidifying WS Hair Pro as a salon fit for royalty, high society, and modern luxury connoisseurs.
Why May 8? A Date of Solidarity and European Heritage
WS Hair Pro’s decision to relaunch on May 8 instead of March 8 was made in deliberate contrast to modern imperialism and in alignment with historical events that honor freedom, unity, and resilience.
Victory in Europe Day (V-E Day, 1945) – A Symbol of Freedom & Resistance
Marks the end of World War II in Europe, when Nazi Germany surrendered to the Allied forces, bringing an era of peace and rebuilding.
A defining moment for European unity, symbolizing resilience and the triumph of freedom over oppression.
Celebrated in the UK, France, and across Europe as a reminder that peace is won through courage and solidarity.
In contrast to Russia’s May 9 Victory Day, this reinforces the Western values of liberation, not occupation.
International Red Cross & Red Crescent Day – A Commitment to Humanitarianism
Founded in 1863 by Henry Dunant, this day honors global humanitarian efforts and aid for those in need.
As part of our rebranding, WS Hair Pro will donate a portion of our grand opening proceeds to humanitarian relief for Ukraine.
National Days of Liberation Across Europe
May 8 is a day of remembrance and victory for multiple European nations that reclaimed their freedom from oppression:
France – WWII Victory Day (Fête de la Victoire) – Commemorating the end of Nazi occupation.
Czech Republic & Slovakia – Liberation from Fascism Day – Marking national freedom.
Norway – Liberation Day – Celebrating the withdrawal of German forces.
By choosing May 8, WS Hair Pro stands alongside Europe’s legacy of resistance against imperialism, reinforcing its commitment to peace, artistry, and ethical luxury.
A Grand Opening Fit for a New Era of Luxury
Situated in London’s prestigious EC4 district, WS Hair Pro’s new identity will set the standard for modern luxury hairstyling, blending the grandeur of European aristocratic traditions with contemporary innovation.
Grand Opening Highlights:
A royal ribbon-cutting ceremony led by Prince Leo von Brethren Thurn – Geopolitical Monitor, Diplomat, and Advisor to Heads of Government and Ruling Royal Houses
An elite guest list featuring European royalty, diplomats, and luxury tastemakers
A dedication to peace, resilience, and high-artistry in hairstyling
A portion of grand opening proceeds to be donated to humanitarian aid for Ukraine
Exclusive VIP experiences at London’s officially recognized National Best Salon 2025 UK & IE
Prince Leo von Brethren Thurn, a highly respected geopolitical monitor, diplomat, and consultant, has worked directly with senior members of governments and ruling royal houses across Europe and beyond. His presence at the grand opening underscores WS Hair Pro’s deep-rooted connections to European nobility, diplomacy, and luxury culture.
“May 8 is more than our opening date—it is a powerful statement that beauty, like freedom, must be protected and preserved. We honor the victories of the past while standing firmly for the future of European integrity, culture, and peace.” – Walter Evarest Stojash z Ostoja
Imperial Collection to Rebrand in Solidarity with European Values of Peace, Beauty & Ukraine
By Walter Stojash | 7th March, 2025
WS Hair Pro | Walter Evarest Stojash z Ostoja | Imperial Heritage
WS Hair Pro, led by the multi-award-winning and nationally recognized Most Influential Walter Evarest Stojash z Ostoja, proudly served as the Official Sponsor of the Critics' Circle Awards 2025, marking a historic moment in luxury hair artistry. With an impressive 13 industry awards, including 4 national titles, Walter has cemented his status as a leader in high-end hairstyling, working with celebrities, royals, and global icons. Personally presenting awards at the prestigious event, he continues to shape the future of luxury hairdressing. As a direct descendant of the noble Ostoja Clan and the Masovian Piast dynasty, Walter blends royal heritage with cutting-edge hair artistry. His latest innovation, the Imperial Collection at WS Hair Pro, redefines luxury hairdressing in Central London, offering precision cutting, balayage mastery, and bespoke styling tailored for an elite clientele. Recognized as National Best Hairdresser and National Most Influential, Walter and WS Hair Pro set the gold standard for red carpet styling, editorial shoots, and high-profile events. Media outlets, influencers, and luxury lifestyle publications are invited to connect for exclusive interviews, behind-the-scenes access, and VIP collaborations.