FOR IMMEDIATE RELEASE

London, 2023 - Aaron Wallace, a leading black-owned grooming brand, announced today that it has partnered with some of the top black male influencers in the industry to showcase the power of grooming and self-care for men of colour.

The collaboration will feature a series of content and events that highlight the importance of grooming and self-care for black men, as well as the unique needs of their hair, beard and skin, in the lead up to Father’s Day. The partnership will also spotlight the brand's commitment to creating high-quality, effective grooming products that cater to the specific needs of Black men.

"We are thrilled to be partnering with these influential Black men to showcase the power of grooming and self-care," said Aaron Wallace, founder and CEO of the brand. "We believe that every man should feel confident and proud of their appearance, and our goal is to empower black men to do just that."

The influencers involved in the partnership include Nnamdi, Andrew McCormack and school teacher Mr Mba, who have a combined following of over 1 million on all social media platforms. They will be creating content and engaging in events that highlight the importance of grooming and self-care for Black men, as well as promoting the brand's line of products.

"I'm excited to be partnering with Aaron Wallace to promote the importance of grooming and self-care for black men," said Nnamdi. "Their products are specifically designed for men of colour and have helped me to achieve the look and feel that I want for my hair and skin."

Aaron Wallace is a leading black-owned grooming brand that creates high-quality, effective grooming products specifically formulated for men with curly and afro hair and skin. The brand is committed to empowering Black men to look and feel their best, and this partnership is a continuation of that mission.

For more information on Aaron Wallace and its products, please visit byaaronwallace.com or shop in store at Sainsbury’s or Superdrug.


About Aaron Wallace:
Aaron Wallace is a hair and skincare line tailored for Afro and textured hair and has been in the market for over three years. Our unique formula containing all-natural ingredients cleanses the hair without stripping out natural oils, strengthening even the coarsest of hair types while drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry. Our goal is to offer Black men and men with textured hair a solution to be confident in and eventually expand our product line to cover all their grooming needs. AW is available at Sainsbury’s, Superdrug, ASOS, Debenhams, Saks Fifth Avenue, Zalando and at byaaronwallace.com