KushCinema is the new pioneering streaming platform set to offer the best of Black cinema content in a one-stop-shop online platform. KushCinema founded by Marlon Palmer who is also Founder and MD of Kush Films (and Nu-Urban Image International Pictures Ltd) a film exhibition/distribution company that opened doors for black films in UK cinema in 1998. Kush Films film club is the UK's longest running exhibition platform for black filmmakers.
The KushCinema Founder said. "On the 19th of May 2023 we celebrate 25 years of Kush Films. I feel like an elder in this game in that I have a unique position and legacy work in the UK film industry. That work has lead to this exciting opportunity to embrace the digital era with a pioneering VOD streaming platform that will uniquely signify black leadership/ownership whilst providing distribution, monetization & archive capabilities for black and other disadvantaged filmmakers and to be able to connect our target audience with the representative global black cinema they so desperately seek".
The concept of KushCinema was born during the 2020 Covid lockdown, where the subsequent plight of the global theatrical film industry hanged in the balance. It was finally sparked into life with the murder of George Floyd in America.
Palmer continues: "As a Black British man who grew up in Tottenham, North London watching the death of George Floyd left me numb and determined to show that black people were not just cannon-fodder to be left dying in the streets. It made me think how important positive representation is for Black people around the world and the single fact that representation matters".
This made him call Philip Radley-Smith the CEO of international software development company i2i and ask for help to build the VOD platform.
Phillip agreed to support and partner with KushCinema.
Radley- Smith said: "At the moment, it appears only a small percentage of Black films and programming makes its way to the cinema and television. I am hoping that supporting initiatives like KushCinema will help change this situation and give a much greater voice and profile for global Black talent".
How It Works
The VOD streaming platform will incorporate a hybrid VOD format where users can sign up to enjoy:
Instant access to one- off individual film rentals (TVOD).
Free ad supported content (AVOD) via KushTVee section.
An exclusive subscription (SVOD) based online film club offering special bi-monthly events with Q&A's/talks which inspire and entertain; there will also be other benefits tbc.
Users can watch content knowing their support is directly empowering independent filmmakers who receive a good percentage share of all revenue, creating new careers opportunities for young creative.
KushCinema.com is currently web based with an app coming shortly. KushCinema is looking for investment, partnerships, and sponsors.
Interviews / info:
Contact: Joy Instagram: @alt_africa_ | E: arts-support @alt- africa .com | www.alt-africa.com
KushCinema new online VOD streaming platform for Black cinema content launches
By Joy | 18th April, 2023
