Spring officially starts on Sunday 20th March. Time to shake off the winter blues, roll up sleeves, dig out the cleaning kit and tackle the bigger jobs around the home - steam cleaning curtains, carpets and mattresses, deep cleaning the oven and digging out the grime from every nook and cranny.

But how many British households really commit to a big spring clean, and do they love it or hate it? TV home shopping retailer Thane UK set out to discover the answer to these and other questions in The Thane H2O Great British Spring-Cleaning Survey. And some of the results are surprising.

“Our survey revealed some remarkable statistics about the nation’s attitudes to cleaning and decluttering” according to Lindsay-Jane Vines, President of Thane UK and North America. “More than 93% of British households invest in a major spring-cleaning exercise at least once a year, but many told us they dread it!”

The survey also revealed that nearly half of householders commit to spring-cleaning for 1-2 days while one in five households devote a week or more to scrubbing, steaming, and tidying up. Spring cleaning extends to everything from wardrobes and kitchen cupboards to door handles, remotes and extractor fans.

Yet while the majority of respondents claimed to enjoy spring-cleaning, 44% agreed that ‘it is dreadful’. And the dread of the annual task grows amongst older age groups, with less than half of over 65s finding any enjoyment in the chore.

So why do Brits do it? What drives people to participate in this traditional annual scrub-fest?

Read on for the full, unexpurgated story of the nation’s love-hate relationship with spring-cleaning:

https://blog.thanedirect.co.uk/the-thane-h2o-great-british-spring-cleaning-survey-2022/

The Thane H2O Great British Spring-Cleaning Survey is based on answers from 1,325 respondents carried out between 25th February and 8th March 2022.

ENDS