For over 35 years, Stagecoach Performing Arts has steadfastly pursued its mission to instil Creative Courage for Life in children both in the UK and around the world. To stay relevant and competitive for prospective students and franchisees, the brand has launched a bold new campaign that clearly and compellingly reinforces this mission.
“We’re thrilled to officially unveil our new campaign to the Stagecoach network and our wider family,” said Dijana Radisevic, Head of Marketing at Stagecoach. “It resonates deeply with our brand, and I’m incredibly proud of the effort that’s gone into it. This project has been a highlight of my career and, after months of hard work, I’m excited to finally see the positive impact it will make.
“Our goal was to create powerful, unique and inspiring imagery that stands out and sparks curiosity. We wanted this campaign to be more than just a recruitment tool; we wanted it to truly represent the beating heart of our brand values. By collaborating closely with our global team of franchisees and incorporating feedback from our regular franchisee sentiment surveys, we’ve achieved a vibrant new look for Creative Courage for Life.”
At Stagecoach, the belief is that the Creative Courage for Life fostered in children should extend beyond the classroom, providing them with confidence that supports them at home, in school and throughout their lives. This ‘radiating’ presence is something the team wanted clearly reflected in the marketing materials for their new campaign.
“Parents want their children to grow up as confident, well-rounded individuals who can achieve their dreams,” explained Dijana. “But they also need support in teaching their children the essential life skills needed for success, especially as schools increasingly move away from the arts.
“The purpose of this campaign is to highlight the journey of our students, many of whom become teaching assistants, teachers, managers or even franchisees. Some, years later, bring their own children to Stagecoach, creating a familiar circle of life within our network.
“Our campaign imagery captures the Creative Courage we instil in the classroom and how it continues to grow and influence students beyond those four walls. Our campaign video takes us on a journey with the student, truly bringing Creative Courage for Life to life.”
Stokely Howard, Creative Director of Trendy Grandad, the agency who collaborated with the team on the campaign, shared, “I was inspired to work on this campaign because of the passion and creativity Stagecoach brings to nurturing young talent. Seeing our vision come to life was incredibly rewarding, and I’m proud of the impactful and vibrant final output we achieved together.”
Although the rollout is still in its early stages, Stagecoach attributes the staggering response from the franchisee network to the brand’s commitment to involving franchisees from all areas in the development process.
“It’s been fantastic to see the overwhelmingly positive reception of the new campaign by our franchisees,” said Andy Knights, CEO of Stagecoach. “Their input was integral to the creation process, and I’m thrilled that our collective efforts have produced such an eye-catching campaign. Creative Courage for Life has been a cornerstone of Stagecoach since day one and, with the renewed energy sparked by this campaign, I now can’t wait to see it resonate with parents and students in the months ahead.”
To find out more about franchise opportunities with Stagecoach Performing Arts, visit www.stagecoachfranchise.com
Stagecoach Performing Arts strikes a chord with ‘radiating’ new campaign
By Charlie Milne | 14th August, 2024
Stagecoach Performing Arts
About Stagecoach Performing Arts: Over the years we have seen more than one million students unlock their potential, which is something they will value for their whole life. At Stagecoach we teach our students so much more than how to sing, dance and act. We help them blossom into well-rounded individuals, ready to embrace life and all its opportunities. With nearly 30 years’ experience in teaching the performing arts, we understand how to get the best out of our young performers. We delight in seeing our students have fun, make friends, learn new skills and discover hidden talents. We encourage them to take ‘safe risks’ through rehearsals and performance, which brings out a willingness to take on new challenges. None of us know what the future holds, which is why it’s so important for today’s children to be resilient, brave and self-assured. Furthermore you can rest assured that your child is in safe hands as we adhere to the strictest child safety policies. About joining Stagecoach as a franchisee: With our 30th birthday in 2018, the Stagecoach model has been proven and refined to become one of the UK’s leading performing arts opportunities. Franchisees build a team of equally passionate and enthusiastic teachers, qualified to bring out the very best in their students. Stagecoach schools provide a thriving, nurturing and supportive environment for creative learning. That’s just one of the reasons why 40,000 children every week flock to classes nationwide. Today, a network of more than 300 franchisees operate over 680 schools offering 1,780 classes in eight countries. Through an exciting and varied framework of teaching and development, franchisees have helped to unlock the potential of more than one million students since it opened in 1988.