London, 1st February 2023, bndle is a new marketplace for families with babies and young children. The site features over 6,000 carefully curated products from a host of innovative independent brands catering for every life stage and key developmental milestones.
With its AI driven technology, bndle provides personalised product selections and expert advice so parents no longer need to spend hours browsing multiple sites in search of the perfect products for their little ones. Customers will experience a personalised online journey that preempts what they need and highlights relevant products and services at every life stage.
To make the parenting journey even easier, bndle has partnered with a range of experts to create content on some of the most highly searched parenting conundrums, with sleep, hypno-birthing, weaning and potty training at the top of the list.
New parents will discover advice from NEST on preparing for birth, bespoke sleep consultations, help with managing emotions, getting the nursery ready for new babies, potty training and weaning.
Hypno-birthing advice is also available from Mixing Up Motherhood. Illiyin Morrison, who is a midwife, author and mother of two.
Customers will also discover a host of exciting independent brands offering premium quality and the most innovative products on the market.
Bump to Breastfeeding
For customers searching for stylish and on-trend maternity pieces, Bump & Milk is here to empower modern mums throughout breastfeeding and pregnancy. With a collection of organic cotton and linen dresses, mums will feel confident and super-stylish whilst nurturing their bumps and babies.
Nursery of Dreams
Gaia Baby is the solution to designing the perfect nursery. Parents will discover innovative,scandi-inspired nursery furniture with sustainability at the heart.
The Hera co-sleep crib is a beautifully crafted wooden crib that allows parents to stay close and for babies to feel secure. The crib features simple settings and adjustments to customise the crib so the baby and parents sleep better for longer.
The award-winning, real wood Hera cot bed is the perfect start for a baby’s sleep journey. Designed to grow from newborn to five years and made with sustainably sourced natural ash, the cot bed features contrasting accents, curved ends and beautiful real wood grain. .
Newborn
For those who love tradition coupled with intricate detailing, Rachel Riley’s gorgeous collection of babygrows, rompers, cardigans and dresses with adorable matching bloomers is the perfect choice. From smocking dresses to soldier embroidered rompers, there’s something for every taste in this 1960’s inspired collection.
Etta Loves transforms baby essentials into sensory sensations using the precise science of what babies can and can’t see to create clever and stunning patterns.
Eddie and Bee is a luxury ethically produced children’s clothing brand for babies and children aged 0 - 5 yrs. Featuring unique prints on organic jersey rompers, using low impact dyes and flashes of neon and metallic trim, all designed by the St Martins trained designer, Jo Horder.
Feeding
For responsibly sourced, ethically made baby bottles, parents will discover the One Green Bottle baby bottle. The unique 150ml stainless steel bottle comes with 6 attachments to suit every stage of development from newborn to toddler meaning parents won’t have to replace the whole bottle every time their child outgrows it.
Bathtime
For all those after-bath snuggles, Bamboo Beautiful provides 100% bamboo towels that are twice as soft and thick as regular towels, Cuddledry bamboo washcloths are a must for new babies, made with silky soft bamboo fibre and pure cotton, perfect for washing little faces. The bamboo keeps them forever soft and has natural antibacterial qualities.
Playtime
Philly & Friends is an award-winning purpose-led children's lifestyle & toy brand on a mission to add a drop of colour and diversity to the playroom while empowering literacy in underprivileged children.
Pachee is an award-winning children’s lifestyle brand on a mission to change the way we shop for kids. The belt backpack is a first choice amongst parents and kids with a detachable belt bag and a range of bright colours, the backpack is designed to stand out from the crowd
Bndle was founded by husband and wife team, Vish & Lucy Burgul, who, after becoming parents for the first time in 2020, were overwhelmed by the cluttered and confusing baby products market..
Lucy comments, ”Vish and I quickly realised how complicated it was to find the right products for our newborn daughter. Like all new parents, we were exhausted but assumed shopping online would be relatively simple. The whole experience was confusing, frustrating and fragmented. We knew there was a solution so using our tech and marketing heads, we came up with the idea for bndle. We wanted to create a marketplace connecting amazing, independent brands with families and ultimately make the shopping experience simple and stress-free. We believe this is what we’ve achieved.”