SpaFlo, a proud BISHTA (British and Irish Spa and Hot Tub Association) member based in Widnes, Cheshire, is delighted to announce its achievement at the 2025 British Pool & Hot Tub Awards. This year’s awards ceremony, held on 4 February 2025 as part of the Industry Gala Evening at the Coventry Building Society Arena, was a standout event during SPATEX 2025 (the UK’s leading exhibition for showcasing pool, spa, hot tub and wellness solutions).

The event is renowned for gathering the best and brightest of the pool and hot tub sector and showcasing innovative products, services, and industry advancements. The event is renowned for gathering the best and brightest in the pool and hot tub sector and showcasing innovative products, services, and industry advancements. The ceremony also featured Ollie Morgan as the Guest of Honour to present awards onstage. Morgan is a member of Team GB, a five-time British Champion swimmer, a 100m Backstroke British record holder, and a Finalist at the Paris 2024 Olympic Games.

SpaFlo impressed judges and earned the esteemed Peter Newbery Award for UK Innovation for their groundbreaking approach to enhancing the wet leisure experience and introducing innovative solutions that set new benchmarks for the sector. In February 2024, Richard Gowland created ContraSpa by SpaFlo. Richard spotted a gap in the market and created the first dual-shell hot tub manufactured in the UK. This tub would target the demand for hot and cold water therapy or Contrast Water Therapy, bringing an innovative and stylised product to the market and making this product a highly worthy award winner.

SpaFlo were also highlighted this year with the following:
• Residential Hot Tubs £15,000 and Over – Gold Standard Award
• Paul Kite Award for Pool / Spa Star of the Year – Finalist – James Metcalfe

Richard Gowland of SpaFlo commented: “What an extraordinary year it has been! To receive multiple BISHTA awards and have James recognised as a finalist for the Paul Kite Award. Winning the Peter Newbery Award for UK Innovation is especially meaningful, representing years of hard work and our commitment to enhancing customer wellbeing through innovative solutions. We’re immensely grateful to everyone who has supported us on this remarkable journey.”

The British Pool & Hot Tub Awards, hosted by BISHTA and SPATA (Swimming Pool and Allied Trade Association), celebrate the best of the UK's hot tub and spa industry. These awards recognise companies for their technical expertise, exceptional service, and unwavering dedication to upholding the highest industry standards. As members of BISHTA, companies are expected to meet the association's rigorous guidelines, demonstrate exceptional service and standards, and commit to ethical practices and consumer trust.

Chris Hayes, Managing Director of BISHTA and SPATA, congratulated all winners, praising their extraordinary work and he noted, "The 2025 British Pool & Hot Tub Awards reflect the exceptional talent and innovation thriving in our industry. These companies exemplify excellence in skill, quality, and business ethics, inspiring trust and admiration across the sector."

The awards evening was made possible thanks to the generous support of sponsors and partners, whose contributions reflect the collaborative spirit that drives the wet leisure industry forward. Thanks are due to Adtrak, AstralPool UK, Aquafinesse, Certikin International, Complete Pool Controls, Dantherm Group, Fairlocks Pool Products, GMT Spas, HTH T/A Innovative Water Care, Heatstar, Nsure, OASE, Plastica, Sprayed Concrete Solutions, Swimming Pool News and What Pool & Hot Tub magazines. This demonstrates the collaborative spirit and dedication of the entire industry.

To start your journey to the perfect hot tub or exercise spa
Spaflo invites you to explore their award-winning services and products; visit www.spaflo.co.uk or call 01513 842493

Visit www.bishta.co.uk for more information about the British Pool & Hot Tub Awards and to access free hot tub and spa owner resources and design inspiration.