Chiili aficionados and heat-seekers rejoice (or beware), the gifting gurus behind “In A Matchbox” are set to re-release their most popular product and this one will be hotter than ever.
Marvling Bros, founded by friends Hayley Madden and Emma Dobie, creates mini gifts that can fit inside a matchbox (and your letterbox) which range from mini marshmallow toasting kits and micropub seed kits to novelty stationery and their best-selling “Hot stuff” chilli in a matchbox gift.
Now, to celebrate their 10th anniversary, the team are set to get those tastebuds tingling once again with a relaunch of “Hot Stuff”, and this time, it will be even hotter, as Emma explains.
‘We’ve been so busy preparing for Father’s Day we hadn’t noticed we were coming up on our 10th anniversary but after testing the water with our customers, we knew we had to mark it and what better way than to bring back what is, on every level, our hottest ever product?’
This limited-edition release of 500 is a knockout combination of the world’s hottest chilli powders, each carefully curated and beautifully presented in a miniature glass bottle.
The In A Matchbox team believe that Hot Stuff Round 2 is a collectible masterpiece for chilli aficionados looking to elevate their heat-seeking adventure or hardcore chilli fanatics eager to showcase their prowess.
‘This is your chance to own a piece of fiery history,’ says co-founder Hayley Madden, who was stretched to the limit with the first batch back in 2013 and now is actually allergic to chillis!
As the business took off, Hayley led a team of four mums from the local school filling 2000 bottles of chilli every morning for four hours in Hayley’s Summer House.
Meanwhile, her partner’s 80 year old mum was even pulled out of a peaceful retirement to stick first class stamps on 500 jiffy envelopes a day.
‘We’ve brought the heat back bigger (or smaller) and hotter than ever, the question is, dare you enter the ring of spice?’ asks Hayley.
‘We’re unleashing the reigning champion, the Carolina Reaper, known for its scorching heat and unrivalled intensity. This is joined by the formidable Moruga Scorpion, the fiery Butch T and the elusive Ghost powder, each with its own distinct personality and blistering power.
This fearsome foursome will push your taste buds to their limits and leave you craving for more. The question is, can you handle the heat?’
Enclosed in a stylish matchbox Hot Stuff Round 2 pays homage to the world of chilli prowess, where every punch counts. Inside, you’ll find these miniature chili powerhouses, ready to deliver a fiery flurry of flavours.
To add an extra punch to this knockout limited edition, the Marvling Bros team have included a chilli challenge to see who can take the heat and go four rounds with these world champions and a card detailing the recording breaking stats of these famous chillis.
Step into the ring and let your taste buds spar with the champions of spice.
Remember, this limited edition won’t be around for long – it’s time to lace up your gloves, embrace the burn, and claim your victory with Hot Stuff Round 2!
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Feel the burn - Limited edition chilli “Hot Stuff Round Two” released by In A Matchbox to celebrate 10th anniversary
By Greg Simpson | 28th June, 2023
