Guinness Record breaking cult indie band The Pocket Gods celebrate 25 years of not quite making the big time with their new single - Noel This Is An Escalator which was inspired by them being invited to the 2022 Brit awards.

They are also releasing a new album in May called: 25 The Lifetime Under Achievement Award - and have their sights set firmly on failing to win The Mercury Prize, The Brits and even The Grammys this year!

The band formed in 1998 whilst working at Tower Records in London. They have since released 76 albums including their previous album Vegetal Digital of which there is only 1 copy on sale on vinyl for £1 million!!!

The band started campaigning for fairer royalties from streaming with a series of 30 second song albums - the idea behind it was Spotify and co pay out a royalty after 30 secs and as it's so small why write longer songs - this campaign is featured in their recent film - Inspired The 30 Second Song Story which is out now on Tubi, Plex and Youtube.

The band currently hold 3 official Guinness World Records for the world's longest song (A Quantum Christmas ...just 4.5 days long!), most tracks on an album (1000! on Nobody Makes Money Anymore) and for the most studio albums released (75 ) which makes them the most prolific band of the digital age!

So they may have not quite made it but they have ruffled a few feathers along their way!

WARNING - They recorded the single and album with the use of AI (Apathetic Indifference) but please don't let that spoil your listening pleasure.

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