UNITED KINGDOM, April 2023 – Sons of Adonis disrupts the cosmetics industry with the release of its flagship product, a liquid concealer formulated specifically for men. Based in the UK, Sons of Adonis delivers environmentally sustainable, vegan, and cruelty-free premium makeup for men. Sons of Adonis founder Shakti Sood aims to empower men to look and feel their best by normalising cosmetics for men. Over the past two years, the brand’s unique liquid concealer was developed and perfected to meet the specific needs of men. Sons of Adonis liquid concealer discreetly covers dark circles and minor skin perfections with a natural matte finish. Since its launch, Sons of Adonis has received multiple awards and accolades in the beauty industry.

While struggling with the lasting side effects of an allergic reaction, Shakti developed an intimate understanding of how one’s confidence can plummet based on superficial appearances. During this period of raw vulnerability and self-consciousness, the idea for Sons of Adonis was born. Shakti Sood set out to create an environmentally friendly, safe, and effective men’s liquid concealer. In formulating a concealer specifically for men, Shakti understood that the product would need to account for the biological and hormonal differences between men and women. Sons of Adonis went through countless revisions to ensure premium quality and superior product performance. This men’s cosmetics brand fulfills an immense need in today’s beauty industry with its premier men’s liquid concealer.

Sons of Adonis flagship liquid concealer is discrete, safe for sensitive skin, non-oily, and moisturising. Men can finally enjoy all the benefits of concealer with this product’s silky smooth, undetectable matte finish. To purchase Sons of Adonis liquid concealer and limited edition concealer brushes, visit https://sonsofadonis.com/.

ENDS