The Paleo Foods Co Low Sugar Granola launches Nationwide in 450 Sainsbury’s Stores

The Paleo Foods Co (www.paleofoodscompany.com) have crafted the nuttiest granola on the market, championing great taste and natural nourishment with their deliciously moreish, nut loaded and deep toasted Low Sugar Grain-free Granola. They have been on a mission since 2013 to take breakfast back to simpler times by only using great tasting and natural ingredients with integrity. January 2023 sees the lower sugar and lower carb granola, which is also suitable for vegan, keto, gluten free, paleo, diabetic and gut-friendly lifestyles, launch nationwide to 450 Sainsbury’s stores around the country, as well as Sainsbury’s Online (RRP £4.30 per 285g box).

Their low sugar granola is the tastiest no added sugar granola in the category, thanks to its unique recipe containing 90% nuts & seeds that are deep toasted in small batches in the UK using unrefined virgin coconut oil to achieve its delicious, moreish flavour. The brand's ethos of only ever using natural ingredients with integrity is what sets them apart from their competitors in the cereal aisle. The launch of their low sugar granola challenges a market filled with refined sugars, unnecessary carbs and refined, processed oils. The Paleo Foods Co Low Sugar granola contains no inflammatory vegetable oils like sunflower oil and no refined sugars and is instead packed with deliciously moreish, natural nourishment in every bowl, sprinkle and spoonful.

The Low Sugar Granola has quickly won over a tribe of loyal advocates within the vegan, keto, diabetic, low carb and low sugar audiences. Thanks to the increased distribution in 450 Sainsbury’s stores nationwide, more people than ever can now enjoy their delicious low sugar granola for breakfast, as a tasty yogurt topper or as a snack straight out of the box!


About The Paleo Foods Co

Launched by Claire Dinsmore in September 2013, The Paleo Foods Company was born out of a small kitchen in North London, becoming the first business in the UK to launch a grain-free, low carb granola to the UK market. The company has just reached £1.2M revenue, and was started with just a £5K business start up loan. The company has been bootstrapped to date but is soon to raise its first round of investment to secure capital for the company’s ambitious growth plans.
Claire says, “I could see a clear gap in the market for a breakfast solution which was low in carbs and sugars, and made with high quality, natural ingredients. Something that was really good for you and still tasted great. I was trying to avoid refined sugars and high carb breakfasts, but I couldn’t find a granola in the market that met this criteria. So, I started crafting my own granola at home based on a mix of different toasted nuts and seeds. I chopped different nuts in different ways, together with seeds and coconut to try and imitate the texture of regular granola. I used unrefined virgin coconut oil instead of refined oils and massively reduced the amount of added sugar. The granola tasted amazing and the concept grew from there, we first launched into WholeFoods Market in London, followed by Waitrose, Ocado and then Sainsbury’s.

The Paleo Foods Co Low Sugar Granola is available now at 450 Sainsbury’s stores nationwide and online (RRP £4.30 per 285g box).

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