Impact Score is an organisation that pushes meaningful change by scoring companies, brands, and products based on their approach to sustainability. To help consumers and organisations to understand why social change is so important, Impact Score has recently released a brand new infographic on 'Consumer Attitudes Towards Sustainability' that explores the way consumers feel about going green and what aspects of sustainability consumers care about most.

The infographic is the result of multiple studies and data collection by Impact Score. Not only does it show how much consumers value sustainable brands, but it also demonstrates how different audiences have different ethical priorities and highlights the importance of improving sustainability across multiple dimensions. For businesses and brands thinking of going green, the Impact Score infographic could help them to better understand what their audience wants and how to incorporate elements of sustainability in product design and marketing.

Impact Score work with brands and businesses to create lasting social change. Brands wanting to enact real policy changes to boost sustainability and maintain high standards of corporate social responsibility can work with Impact Score to understand how to affect change within their organisation and how to market these changes effectively to mitigate accusations of greenwashing.

"A huge challenge to sustainability at the moment is education", said a spokesperson from Impact Score. "The whole philosophy of our company is educating consumers on the products and brands that they buy, and our new infographic is a further push towards transparency. We hope that the graphs and data we've collected in the chart help decision-makers within both the public and private sectors to understand why sustainability matters and what steps they can take to create change."

To find out more about Impact Score or acquire their new 'Attitudes Towards Sustainability' infographic for use in print or digital materials, visit https://marketing.impactscore.app/#free-report-|-consumer-attitudes-to-sustainablity.