The innovative men’s supplement company DNA has successfully become the first supplier of men’s hormonal supplements for the luxury department store, Selfridges. The natural health company recently announced a successful partnership with the high-end department store, which will carry their range of men’s health supplements for individuals with low testosterone levels or those wanting to keep levels optimum and prevent deficiency.

The revolutionary brand empowers men to take back control of their body's natural testosterone health, and their alignment with Selfridges now means more men can access this incredible product line.

DNA is one of the most prominent companies tackling men’s hormonal health head-on by using the latest science and research into rapidly declining testosterone levels to innovate new products that meet modern mens needs. The new range of supplements address issues faced by a growing number of men that are dealing with hormonal health issues. Global trends show that testosterone levels in men are lower than ever before, dropping by half over 50 years with 1 in 4 men with sub optimal levels. Understanding how fundamental testosterone is on men's health, DNA aims to remedy this growing concern by providing evidence based supplements that can help manage the symptoms of low testosterone levels and support optimal wellness..

DNA’s line of natural age-related supplements are designed to help men through the stages of testosterone decline which begins in men's 20's - following testosterone peaking at age 19 - a continues throughout life. The trio of original power to liquid supplements offered by DNA focuses on the symptoms of low testosterone, which negatively impacts men's physical, sexual and mental health. Taken in a convenient drink, the natural blends contain 15+ nutrients that are strategically designed to be taken daily to support the natural 24 hour cycle of testosterone production, enabling men to bio hack their own hormones.

DNA Co-Founder and Clinical Nutritionist Bertie Stringer said: "DNA is on a mission to raise awareness about the increasingly common issue of low testosterone that is negatively impacting men's health. Partnering with Selfridges is an enormous step towards us giving men access to products that can help them achieve better health outcomes."

Three lines of products are tailored for specific age ranges. The White Wolf is for men aged 25 - 40, Silverback is aimed at men aged 40 - 55 and Grey Fox is for men aged 55+. DNA's world first products include the first ever Andropause product - Silverback - to help men naturally combat the symptoms of male menopause impacting 45% of men over 40.

DNA are the first brand to have age specific supplements for men's testosterone health, acknowledging that nutrient needs and hormones change with age. Their natural blend are designed to be taken in a drink daily - noting that testosterone production takes place every 24 hours in line with the circadian rhythm, replenishing overnight during sleep.

The pioneering DNA range is now available at Selfridges online in monthly pouches, priced at £46.99. DNA products are proudly made in the UK.