Acer UK Highlights Critical Differentiator for Channel Partners
Ongoing ‘100% Reliable or 100% Refunded’ Promise Underscores the ‘Make I.T. Acer’ Value Proposition in Today’s Demanding Business Climate


LONDON, 22nd April 2025 – In today's high-stakes business environment, where seamless operation is non-negotiable, the call for dependable technology is louder than ever. This reality sits at the heart of Acer UK’s ‘Make I.T. Acer’ campaign, which champions not just performance, but the fundamental reliability businesses require. Acer is reminding its valued IT Channel partners of a cornerstone initiative that embodies this principle: the ongoing Acer Reliability Promise.
With nearly five decades of innovation, Acer understands that choosing the right technology partner goes beyond specs. It’s about trust and operational confidence. The ‘Make I.T. Acer’ message encourages businesses to choose Acer for that confidence, strongly backed by guarantees like the Reliability Promise.
The Core Promise – A Key Reason to Make I.T. Acer:
Acer reaffirms its straightforward guarantee for eligible business devices: 100% Reliable for the first year, or a 100% Refund if the device requires warranty repair. This established commitment provides a compelling, concrete reason for businesses to Make I.T. Acer, available right now through the channel.
“The 'Make I.T. Acer' campaign is built on understanding and addressing the real-world needs of businesses and our channel partners," comments Ellie Robinson, Head of UK Channel Sales for Acer UK. "Our ongoing Reliability Promise is a powerful expression of this philosophy. It gives partners a definitive answer when customers ask 'Why Acer?' – because we stand firmly behind the reliability essential for their success."

Why This Matters for the Channel Today:
Leveraging the Reliability Promise helps partners deliver the core message of ‘Make I.T. Acer’ effectively:
• Elevates the Conversation: Discuss TCO, risk mitigation, and continuity – key pillars of why a business should Make I.T. Acer.
• Builds Unshakeable Trust: Offer tangible proof of quality and vendor accountability, making the case to Make I.T. Acer stronger.
• Provides Clear Differentiation: Use this unique guarantee to stand out and demonstrate the tangible benefits of choosing Acer.


Leveraging the Promise:
• Eligibility: Applies to qualifying Acer TravelMate notebooks, Veriton desktops, and Chromebook Enterprise models. (Full list: Acer Reliability Promise ).
• Activation: Requires end-customer purchase before year-end 2025 and registration within 30 days.
• Benefit: Full refund if a warranty repair is needed within the first 12 months – a key proof point for Make I.T. Acer.
 
Eligible products:
Chrome-based devices - Chromebook and Chromebook Enterprise
Notebooks - All notebooks with Windows PRO OS
Desktops - All desktops with Windows PRO OS
Monitors - CBL series, B series and BR7 Series
Projectors - P series

Visit - https://www.acer.com/gb-en/business/emea/reliability-promise/reliability_promise
and https://www.acer.com/gb-en/business